Marketing essay

  • Traditional accounting measures of firms performance developed by managers within firms of the first three industrial revolutions may be less relevant for the management of tech companies. This is as a result of their rear looking nature and monetary focus,

  • The General Data Protection Regulation (GDPR) will be introduced in May 2018. The GDPR is a European law which will make provisions for more stringent criteria with regard to the way in which companies collect personal data and what they

  • As a Strategic Management Consultant, Southwest Airlines is requesting for strategic analysis of the airline industry in Ghana. This is part of their 2016 strategic decision to enter into the West African market with Ghana as a hub. Flying Accra-New

  • Executive Summary This report considers GlaxoSmithKline (GSK) in the context of the pharmaceutical industry. The report aims to consider the risks associated with GSKs product development and sales with regard to their shareholder value. Shareholder value is difficult to measure as

  • According to Coakley (Coakley 2015) the “great sport myth” is that sport is essentially good and pure, and that pureness is transferred to the people that participate in it. In general, this leads to a lack of critical analysis of