Marketing essay

  • Traditional accounting measures of firms performance developed by managers within firms of the first three industrial revolutions may be less relevant for the management of tech companies. This is as a result of their rear looking nature and monetary focus,

  • Ethical and Fairtrade African's Britain ex- colonies. Is it Britain Ethical and Fair in the practices with formers Africans colonies such as Kenya, Zambia and Zimbabwe? Sussane Freidberg wrote an article with the tittle; Cleaning un down south: Supermarkets, Ethical trade

  • ...Abstract: Souq.com is an English-Arabic language e-commerce platform, the Middle East's online marketplace (Souq.com, about). Usually known as the Amazon or eBay of the Middle East. It is one of the largest e-commerce platform in the middle east and north Africa

  • ...INTRODUCTION Electronic-COMMERCE: Doing business online, typically via the Web. It is also called 'e-business', 'e-tailing and I-commerce.' E-commerce has become a buzzword for business over the past few years, with increased awareness about the use of computer and communications technologies to

  • Having researched 'Communicative Constitutions of Organization' approach, we aim to develop a framework for understanding the performativity of strategy through an organizational lens. We define the importance for any organization to have a form of knowledge through the CCO approach